Advertising Expense: debit or credit?
Advertising Expense increases on the debit side and decreases on the credit side: its normal balance is a debit.
Expenses reduce equity through the costs of running the business. They increase with a debit.
Name in each convention
Account names and codes follow each convention; an account that does not exist in a convention is not offered there.
| Convention | Account |
|---|---|
| United States (US textbooks) | Advertising Expense |
| Spain (PGC 2007) | 627 Publicidad, propaganda y relaciones públicas |
| France (PCG 2025) | 623 Publicité, publications, relations publiques |
| Germany (generic accounts) | Werbeaufwand |